Comments on: Social Media Marketing – an alternative strategy in tough times http://www.rossettimarketing.com/social-media-marketing-%e2%80%93-an-alternative-strategy-in-tough-times/ Denise Rossetti Vendley Mon, 23 Jan 2012 21:07:50 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Elaine Garrett http://www.rossettimarketing.com/social-media-marketing-%e2%80%93-an-alternative-strategy-in-tough-times/comment-page-1/#comment-6 Elaine Garrett Tue, 14 Apr 2009 15:51:00 +0000 http://www.rossettimarketing.com/social-media-marketing-%e2%80%93-an-alternative-strategy-in-tough-times/#comment-6 Social media is a viable alternative to traditional marketing, but business owners need to know where to focus their efforts before taking the plunge. It's a huge time sink to develop, say, a Facebook site, if your target audience isn't there.<br /><br />And while LinkedIn is an excellent site to connect with other professionals, a home business owner may not have the credentials in education or experience. In short, creating a profile there could backfire! Social media is a viable alternative to traditional marketing, but business owners need to know where to focus their efforts before taking the plunge. It’s a huge time sink to develop, say, a Facebook site, if your target audience isn’t there.

And while LinkedIn is an excellent site to connect with other professionals, a home business owner may not have the credentials in education or experience. In short, creating a profile there could backfire!

]]>